Privacy Policy

Last updated: 13 July 2026

Matt Drury Tattoos respects your privacy and is committed to protecting your personal information. This privacy policy explains what information is collected, why it is used, how it is kept secure and the rights you have in relation to it.

Who is responsible for your information?

Matt Drury Tattoos is the data controller responsible for the personal information described in this policy.

If you have any questions about this policy or how your information is handled, please contact:

Email: hello@mattdrurytattoos.co.uk

Information collected

Depending on how you interact with Matt Drury Tattoos, the following information may be collected:

• Your name, email address, telephone number and other contact details.
• Information submitted through the website, by email, through social media or during a consultation.
• Details about your tattoo enquiry, including your preferred design, placement, size, style and reference images.
• Booking, appointment, deposit and payment information.
• Relevant identification or age-verification information.
• Photographs of tattoos, healed work or areas of the body relevant to your tattoo.
• Health, medical or allergy information needed to assess whether a tattoo can be carried out safely.
• Consent forms, appointment records and correspondence.
• Technical information such as your IP address, browser type, device information and how you use the website.

Health information is particularly sensitive personal information, known as special category data. It will only be collected where it is relevant to your safety and the tattoo service being provided.

How your information is collected

Information may be collected when you:

• Submit an enquiry or booking request.
• Contact Matt Drury Tattoos by email, telephone or social media.
• Attend a consultation or appointment.
• Complete a consent or medical questionnaire.
• Pay a deposit or make another payment.
• Visit or interact with this website.

How your information is used

Your information may be used to:

• Respond to enquiries and discuss your tattoo ideas.
• Arrange consultations, bookings and appointments.
• Prepare artwork and provide tattoo services.
• Assess whether it is safe and appropriate to carry out a tattoo.
• Process deposits and payments.
• Send appointment confirmations, reminders and aftercare information.
• Maintain consent, business, tax and accounting records.
• Manage complaints, disputes or insurance matters.
• Protect the security and proper operation of the website.
• Comply with legal and regulatory requirements.

Lawful bases for using your information

Personal information is only used where there is a lawful reason to do so. Depending on the circumstances, this may be:

• Contract: where the information is needed to respond to your request, manage a booking or provide tattoo services.
• Legal obligation: where information must be kept or used to meet legal, tax, accounting, licensing or health and safety requirements.
• Legitimate interests: where it is reasonably necessary to operate and protect the business, communicate with clients or deal with legal matters, provided those interests do not override your rights.
• Consent: where you have made a clear choice, such as agreeing to certain photography, promotional use or non-essential cookies.

Where health or other special category information is required, it will normally be processed with your explicit consent and only for purposes connected with providing the service safely. You may withdraw your consent, although this may mean that a tattoo service cannot safely or lawfully be provided.

Photographs and social media

Photographs of completed or healed tattoos may be taken to document the work. Photographs will only be used for promotional purposes—such as on this website, social media or in a portfolio—where you have agreed to that use.

You may withdraw your permission for future use by emailing hello@mattdrurytattoos.co.uk. This will not affect uses that took place before your permission was withdrawn, and it may not always be possible to remove copies already shared or published by other people.

Sharing your information

Your information is not sold or rented to third parties. It may be shared only where reasonably necessary with trusted service providers, including:

• Website hosting, email, booking and IT service providers.
• Payment processors and banking providers.
• Accountants, insurers and professional advisers.
• Government authorities, regulators, courts or law-enforcement bodies where required by law.

Service providers are only permitted to use your information for the services they provide and must handle it securely.

International transfers

Some website, email, cloud-storage, social-media or other service providers may process information outside the United Kingdom. Where this happens, reasonable steps will be taken to ensure that appropriate legal safeguards are in place.

How long your information is kept

Personal information is kept only for as long as it is reasonably needed for the purpose for which it was collected and to meet any legal, tax, accounting, insurance or regulatory obligations.

The appropriate retention period depends on the type of information involved. Enquiries that do not result in a booking will generally be deleted when they are no longer needed. Client, transaction, consent and safety records may need to be retained for longer to meet legal, insurance or business requirements. Information that is no longer required will be securely deleted or anonymised.

Cookies and website information

This website may use cookies and similar technologies. Essential cookies help the website function correctly. Other cookies, such as analytics or third-party media cookies, should only be used with your permission where consent is legally required.

You can manage or withdraw your cookie choices through the website’s cookie controls, where provided, or through your browser settings. Disabling certain cookies may affect how the website works.

Pages may also contain content or links from third-party services, such as Instagram or other social-media platforms. Those organisations may collect information in accordance with their own privacy policies.

Keeping your information secure

Reasonable technical and organisational measures are used to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. However, no method of sending or storing information online can be guaranteed to be completely secure.

Your data protection rights

Depending on the circumstances, UK data protection law may give you the right to:

• Ask for a copy of the personal information held about you.
• Ask for inaccurate or incomplete information to be corrected.
• Ask for your information to be deleted.
• Ask for the use of your information to be restricted.
• Object to certain uses of your information.
• Receive certain information in a portable format.
• Withdraw consent at any time where processing relies on consent.

These rights are not absolute and may be limited where information must be retained for legal, safety or other legitimate reasons.

To exercise any of these rights, email hello@mattdrurytattoos.co.uk. You may be asked for information needed to confirm your identity.

Complaints

If you have concerns about how your personal information has been handled, please contact Matt Drury Tattoos first so the matter can be investigated.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. Further information is available at ico.org.uk/make-a-complaint.

Changes to this policy

This privacy policy may be updated occasionally to reflect changes to the website, business practices or legal requirements. The latest version will be published on this page with its updated date.